How I Grew My Business By Consistently Using This Simple Advice From Elon Musk

Once you get the hang of it, you’ll keep getting better and better.

Photo by Saketh on Unsplash

The business world is a shark tank, especially when you’re a woman. You’re either:

• Swimming like crazy.
• Innovating like a dolphin on steroids.
• Or ending up as chum for the big dogs.

When I started my business as a mindfulness coach I used to be so naive. I had a decent program and at the same time I believed that I could make it big.

But it didn’t take long before the market reality hit me like a rogue wave. Established players towered over me. Their brands etched in consumers’ minds like barnacles on a ship.

Photo by Chris Boland on Unsplash

Feeling like a floundering fish, I searched for every scrap of growth strategy I could find. That’s when I came across this game changing advice from Elon Musk:

“If you’re entering an existing market, be much better than your competitors. Don’t be slightly better. Why would someone choose you over a trusted brand?”